Finding the Top Journals in Business Administration, the case of Marketing

April 26, 2021 | Upcoming Events | WKU Library

In this one-hour workshop, it will cover the basics of UTD 24 journal list, FT50 journal list, ABS journal list, Journal Quality List, Web of Science (within-journal search, author’s profile search), JCR report, Impact Factor, etc. Next, the speaker will use marketing subject as an example, to identify the top journals in marketing (consumer behavior track, marketing strategy track, quant marketing track).

Speaker: Qijia LIAO

Target Audience: Students in CBPM (Marketing)

When: May 6th, 2021   2:30 p.m. – 3:30 p.m.

Location: GEH B207

Content | LIAO Qijia
Review | ZHOU Shuxian

 

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