Launch | WKU Library Logo
Student Learning and Activity Center
In the spring of 2023, the Wenzhou-Kean University Student Learning and Activity Center was completed and put into use. Subsequently, the Wenzhou-Kean University Library also moved into the Student Learning and Activity Center building, which is of great significance to the development of the library. As an important place for students to study and discuss, the importance of the library is self-evident. In order to create a distinctive brand of WKU Library, the design and promotion of the library logo as a cultural symbol became imperative. Shi Wenning, a 2022 alumnus of our University, was invited to participate in the design of the new logo because of her excellent early works. Her unique design concepts and ideas were finalized after many discussions and revisions. The final version was presented to the students.
WKU Library Logo
The new logo of Wenzhou-Kean University Library is mainly composed of three design elements: the exterior of the Student Learning and Activity Center building, an open book, and a flying egret. The newly built Student Learning and Activity Center is located in the center of the campus axis, at the intersection of the campus teaching area and living area. The transparent and light building integrates with the central lake view to the south. At sunrise and moonset, sand gulls gather together, and the central lake looks quiet and peaceful. This building innovatively combines the multi-functional student activity center with the library, so the front silhouette of the building has become the core component of the library logo. At the same time, the designer combined the egrets flying by the lake with the open book. It is integrated into the front silhouette of the library building, reflecting the uniqueness of the Wenzhou-Kean University Library logo.
Design element (A Book)
Design element (A flying egret)
In addition, the designer used dark green as the main color of the logo to reflect the interior decoration and environment of the library. While creating a quiet reading atmosphere, it also brings a calm and vital tone to the library. The use of sans-serif fonts in the text part makes the image of the library more modern and more in line with the temperament of contemporary university libraries.
While designing the new logo, alumnus Shu Wenning also designed several derivative products for the library, two of which are now available as gifts for patrons who actively participate in our activites.
Derivative products (Bookmark)
Derivative products (Canvas bag)
The library will continue to launch new derivative products in the future. We hope that students will actively participate in the questionnaire released by the library and put forward your valuable suggestions for the library’s new derivative products.
QR Code
Content | FANG Haokun & SHI Wenning
Picture | STUDIO FANG
Layout | HU Linxiao
Review | GU Mengmeng
